Smart Pricing (Payload)

Smart Pricing introduces time-based pricing windows within Payload sites, allowing clients to offer enhanced value during specific periods of an event. The feature is designed to drive engagement and increase conversion by clearly communicating when a better value is available.

How it works

Smart Pricing windows are configured in the Admin Portal with defined start and end times. During these windows, selected price points can offer enhanced value.

On the landing page, a Smart Pricing alert component communicates the current state of the window to users, along with a countdown timer where applicable.

User Experience

The Smart Pricing component supports three states:

• Coming Soon 
  Displayed ahead of the Smart Pricing window (based on a configurable offset). This informs users that enhanced pricing will be available shortly. 
• Live 
  Displayed while the Smart Pricing window is active. Users can take advantage of improved value during this time. 
• Ending Soon 
  Displayed shortly before the window closes (based on a configurable offset), creating urgency and encouraging final purchases. 

Only one state is shown at a time, and transitions between states are handled automatically based on the configured timing. 

These 3 states can be enabled or disabled independently, meaning 1 or 2 can be shown rather than all 3 if required. The wording for all 3 is also editable.

Key Capabilities

• Fully time-driven, based on Smart Pricing windows set in the Admin Portal 
• Configurable lead-in and closing offsets for ‘Coming Soon’ and ‘Ending Soon' states 
• Dynamic updates on the page without requiring a refresh 
• Countdown timers to clearly communicate timing to users 
• Ability to highlight specific price points that are included in Smart Pricing 
• Flexible configuration to support different campaign needs (Smart Pricing is used as the label in the screenshot above, but this can say whatever the client needs).

Summary

Smart Pricing provides a flexible and effective way to introduce timed offers within the purchase journey. By clearly communicating when enhanced value is available, it helps drive user engagement, improve conversion, and increase overall order value.